Drawing is Thinking.

Personally, I think Glaser's definition of art and his statement, "we should always operate by interruptism" are similar and can go hand and hand.

Firstly, Glaser described his definition of art, "to inform and to delight". I think there is a lot to be said about his definition because he has a lot of small targets throughout the processes of his art work, in order to accomplish is ultimate goal, to inform and to delight. He explained in the documentary that he always wanted his audience to have to work in order to understand what he is trying to say through his art. I feel this is important as a designer, because I feel people hire him in order to make a statement, and I think the statement is much more significant and better absorbed if the person actually has to use their brain to understand the issue at hand. Like Blaser said, "there is no art, there are only artists". By saying this I interpreted it as meaning that art is always changing and being redefined based on how society sees it. As a result, making the art in order to challenge the viewer I feel is important.

By operating in "interruptism", art happens more naturally and isn't as planned. I feel that this makes the art more significant  and valued because Blaser doesn't spend hours thinking of a plan for a design and think about how he can make a statement about the issue at hand. He takes an idea and on the spot, sketches a design that is open to opinion and interpretation on that subject. I really envy that Blaser is so talented he is able to do this. Overall, I feel that "interruptism" is the way Blaser works. He begins drawing and by beginning to draw, is he is thinking about the issue and this molds his design. After all, as Blaser would say, "Drawing is thinking".

Ambient Advertisement

Ambient advertisement is not like those everyday advertisements you see on billboards, the internet, or on tv commercials. It takes a different approach on marketing: putting advertisement in the most unexpected places possible in which boundaries are pushed. The key to these ambient advertisements is to be realistic, cost effective, legal, creative, and simple.

Ambient advertisements I think would especially reach out and be effective in the Otterbein community. Firstly, since we are in school and spend a lot of time on campus, these advertisements would be easily seen and advertised. Secondly, in college I feel like students are constantly learning and in a sense, like sponges who are constantly soaking up new information and things going on around us. This kind of advertisement would be a great opportunity to make a statement and have it continued through the young group of society.

One advertisement that hit me hard was the ISPCC: Growing up. This advertisement was a video and although I don't think videos would necessarily be considered ambient advertisement, it was a type of advertisement that I believe pushed all those boundaries to get a point across; almost to the point of nausea because it was so realistic. The video was of a young boy talking about not being able to wait until he grows up basically because to stop getting physically abused. During the video he was discussing reasons while he can't wait until he grows up while someone was physically abusing him. I feel this is a very moving advertisement and I don't think anybody would be able to change the channel or ignore this if they saw it. I feel it would definitely be beneficial for children's rights and would be effective in any community.

http://www.youtube.com/watch?v=cdHb6I0kSiM

The second advertisement I took interest into was a Mitsubishi car advertisement that was advertising the fact that they have knee airbags. In the advertisements, there were multiple pictures of people and animals that were half protected representing other cars only having half the protection with half the amount of airbags. I thought this was a realistic way to portray the difference between having leg airbags and not having them and confronting the fact that we need our whole body to be protected in case of a motor vehicle accident.

Advertising Agency: Africa, São Paulo, Brazil