Ambient Advertisement

Ambient advertisement is not like those everyday advertisements you see on billboards, the internet, or on tv commercials. It takes a different approach on marketing: putting advertisement in the most unexpected places possible in which boundaries are pushed. The key to these ambient advertisements is to be realistic, cost effective, legal, creative, and simple.

Ambient advertisements I think would especially reach out and be effective in the Otterbein community. Firstly, since we are in school and spend a lot of time on campus, these advertisements would be easily seen and advertised. Secondly, in college I feel like students are constantly learning and in a sense, like sponges who are constantly soaking up new information and things going on around us. This kind of advertisement would be a great opportunity to make a statement and have it continued through the young group of society.

One advertisement that hit me hard was the ISPCC: Growing up. This advertisement was a video and although I don't think videos would necessarily be considered ambient advertisement, it was a type of advertisement that I believe pushed all those boundaries to get a point across; almost to the point of nausea because it was so realistic. The video was of a young boy talking about not being able to wait until he grows up basically because to stop getting physically abused. During the video he was discussing reasons while he can't wait until he grows up while someone was physically abusing him. I feel this is a very moving advertisement and I don't think anybody would be able to change the channel or ignore this if they saw it. I feel it would definitely be beneficial for children's rights and would be effective in any community.

http://www.youtube.com/watch?v=cdHb6I0kSiM

The second advertisement I took interest into was a Mitsubishi car advertisement that was advertising the fact that they have knee airbags. In the advertisements, there were multiple pictures of people and animals that were half protected representing other cars only having half the protection with half the amount of airbags. I thought this was a realistic way to portray the difference between having leg airbags and not having them and confronting the fact that we need our whole body to be protected in case of a motor vehicle accident.

Advertising Agency: Africa, São Paulo, Brazil